Who buys the gold? The four big segments
Breakdown of global gold demand: jewellery around 45 %, investment around 25 %, central banks around 20 %, technology and industry around 10 %.
Who buys the gold? The four big segments
World gold demand splits into four blocks. Jewellery is traditionally the largest, yet investment and central banks together now move almost half of it — a key reason for the price development of recent years.
Schematic multi-year split (rounded); the shares move from year to year, based among others on World Gold Council data. Central bank buying in particular has risen sharply of late.
Where the numbers come from
This chart explains a relationship and contains no continuously changing figures.
Switching to Chart above shows the rendering directly in your browser. The Image version — including the one for sharing and downloading — is a still image generated nightly at 02:30. Last generated on 09/11/2026 at 03:00.
Using this chart
You may embed and pass it on freely — in articles, presentations and on social media — as long as PreciousMetalPrices.com is named as the source and linked to this page. The share button at the top right provides the version with logo and QR code; the switch beside it toggles between the interactive chart and the image.
