Who buys the gold? The four big segments
Breakdown of global gold demand: jewellery around 45 %, investment around 25 %, central banks around 20 %, technology and industry around 10 %.
Who buys the gold? The four big segments
World gold demand splits into four blocks. Jewellery is traditionally the largest, yet investment and central banks together now move almost half of it — a key reason for the price development of recent years.
Schematic multi-year split (rounded); the shares move from year to year, based among others on World Gold Council data. Central bank buying in particular has risen sharply of late.
Where the numbers come from
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