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Price & Market

Supply and Demand in Precious Metal Markets

Also: Market Equilibrium, Supply & Demand

The interplay of supply (mine production, recycling, central bank sales) and demand (jewellery, industry, investment) largely determines the price of precious metals.

The gold price and the quotations of all other precious metals emerge from the global interplay of supply and demand. Unlike industrial commodities, a third factor plays an outstanding role in precious metals: the existing above-ground stock. For gold alone, this amounts to an estimated 215,000 tonnes — many times the annual mine production of around 3,500 tonnes. This stock can return to the market as supply at any time, dampening short-term supply shocks far more effectively than with classic industrial metals.

Supply Side

Supply in the precious metals market comes from three sources:

Source Gold (approx.) Silver (approx.) Special Feature
Mine Production ~3,500 t/year ~25,000 t/year Main source, slow to adjust
Recycling / Scrap ~1,200 t/year ~5,500 t/year Price-sensitive — rises when prices are high
Central Bank Net Sales variable (often net buying) marginal Political decisions

Mine production responds to price changes with a delay of several years: new deposits take five to ten years from exploration to extraction. The All-in Sustaining Costs (AISC) of mines form an economic price floor.

Recycling, on the other hand, is elastically short-term: when spot prices rise sharply, the return of scrap gold, dental gold, and industrial scrap increases noticeably. This mechanism acts as a natural price buffer on the upside.

Demand Side

Demand can be divided into three structural blocks:

  1. Jewellery demand — The largest single block for gold (around 50% of total annual demand). Main markets: India, China, the Middle East. Pronounced seasonality around wedding and festive seasons.
  2. Industrial demand — Dominant for silver (photovoltaics, electronics, medicine); stable for gold (semiconductors, dental technology); shaped by automotive catalytic converters for platinum and palladium.
  3. Investment demand — Bars, coins, gold ETFs and other financial instruments. This block is the most volatile and responds strongly to real interest rates, inflation, currency uncertainty, and geopolitical risks.

Price Mechanism: How Supply and Demand Move Prices

Price = f(Mine supply + Recycling + CB sales, Jewellery + Industry + Investment, Speculation)

When demand exceeds supply, prices rise — and vice versa. In practice, the equilibrium price is not found on a single marketplace, but is continuously determined through the LBMA fixing (twice daily in London) and the futures markets at the COMEX in New York. Speculative capital (futures, options) can generate significant short-term price swings that deviate from fundamental supply and demand flows.

A structural feature of the gold market: in times of crisis, investment demand often rises sharply while supply can barely respond — which explains pronounced price spikes. Such episodes (2008, 2020) are clearly visible on the historical price charts.

Seasonal Patterns

Demand is not evenly distributed throughout the year. Typical patterns:

  • January–February: Increased demand from China (Chinese New Year) and institutional year-start allocations.
  • August–October: Indian wedding and harvest season along with preparations for Diwali (October/November) drive jewellery demand.
  • Year-end: Institutional repositioning, Christmas jewellery demand, tax motives.

These patterns are historically observable, but are not a reliable trading indicator. The seasonality analysis of the gold price shows the statistical averages per month.

In Brief

Precious metal prices are determined by the interplay of sluggish mine production, price-sensitive recycling, and volatile investment demand — no single factor alone explains price movements. Those who understand the market structure can better contextualise price levels, even if a precise price forecast is not thereby possible. This is not investment advice.

Back to the glossary Last updated: 23. July 2026

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